Every year, the Commonwealth Senior Living Sales Conference brings together our incredible Sales Directors to reflect, connect, and celebrate the people who make the lives of our residents, families, and fellow associates truly special.
Guided by an Olympic theme, the conference was charged with excitement. Just like athletes striving for greatness, our teams showcased what it means to stay committed, push boundaries, and support one another in pursuit of a shared mission.
The highlight of the conference was the award ceremony, where we celebrated associates who went above and beyond, stepping onto the podium to proudly receive their gold, silver, or bronze medals. These leaders embody dedication and excellence, raising the bar for everyone around them. From exceptional community leadership to impressive sales accomplishments, each award celebrated a hard-earned triumph and a moment of well-deserved recognition.
Most Lives Saved
Presented to the communities with the highest number of new move-ins, the Most Lives Saved Award celebrates the lives touched and families supported, highlighting the meaningful difference our communities make in the lives of those they serve.
Gold: Rose CiConta | CSL Cedar Manor
Silver: Tracy Pierce | CSL Grand Rapids, Laura O'Connell | CSL Manassas, Sarah Woltman | CSL North Byron
Bronze: Michelle Kim | CSL King's Grant House
Most Net Gains
The Most Net Gains Award is presented to communities that achieved the strongest growth in overall occupancy. This achievement reflects both the success in welcoming new residents and the dedication to creating an environment where families feel confident and supported. Congratulations to the following communities for achieving the highest net gains!
Gold: Laura O'Connell & Elisabeth Byrne | CSL Manassas
Silver: Sarah Woltman & April Lamb | CSL North Byron
Bronze: Vince Fontana & Kimberly Wilkerson | CSL Charlottesville
Highest Inquiry to Tour Ratio
This award celebrates the communities that excelled at transforming interest into action, converting inquiries into community experiences with remarkable skill and dedication. Their ability to help families find the right community for their loved ones and highlight the Commonwealth Difference sets them apart as leaders in connection and outreach.
Gold: Ashley McIlwain & April Lamb | CSL Kilmarnock
Silver: Andrea Pingley & Kim Wilkerson | CSL Eastern Shore
Bronze: Tina Clark & Elisabeth Byrne | CSL Radford
Highest Tour to Move In Ratio
Presented to the communities with the highest tour to move in ratio, this award recognizes those who excelled in transforming tours into new residents joining our pineapple family. This achievement reflects the dedication, compassion, and excellence shown in every interaction with families.
Gold: Ethan Prater | CSL Cedar Bluff
Silver: Christy Puckett | CSL South Boston
Bronze: Avery Dalton | CSL Hillsville
Highest Inquiry to Move In Ratio
The Highest Inquiry to Move In Ratio Award is presented to communities that excelled in guiding prospective families from their very first message all the way to move in. This recognition highlights outstanding follow-through, relationship building, and dedication to helping families find the right place for their loved ones.
Gold: Ethan Prater | CSL Cedar Bluff
Silver: Christy Puckett | CSL South Boston, Andrea Pingley | CSL Eastern Shore
Bronze: Avery Dalton | CSL Hillsville
Most Professional Referral Move Ins
This award is presented to the community that welcomed the highest number of new residents through professional referrals. This achievement reflects the confidence that healthcare providers and community partners place in CSL to deliver exceptional care and support.
Gold: Ethan Prater | CSL Cedar Bluff
Most Consumer Move Ins
The Most Consumer Referral Move Ins Award is presented to the community that welcomed the highest number of new residents through consumer referrals. This achievement reflects the deep trust and satisfaction that families and friends have in CSL, choosing to recommend us to their loved ones.
Gold: Diane Griffin | CSL Front Royal
Highest Close Ratio - Professional Referrals
Behind every professional referral is a trusted relationship and a family searching for the right support. This award honors the communities that excelled in turning professional referrals into new beginnings for residents and families.
Gold: Rose CiConta & Kristi Massey | CSL Cedar Manor
Silver: Ethan Prater | CSL Cedar Bluff
Bronze: Laura O'Connell | CSL Manassas
Highest Close Ratio - Consumer Referrals
Trust and confidence are at the heart of every referral we receive from families and friends. When someone recommends CSL to a loved one, it's one of the greatest compliments we can earn. This award recognizes the communities that have excelled in turning those personal referrals into meaningful new beginnings. Their ability to listen with care, guide families with compassion, and create a welcoming environment has led to countless lives touched.
Gold: Diane Griffin | CSL Front Royal
Silver: Avery Dalton | CSL Hillsville
Bronze: Kyle Lorenzino | CSL Farnham
Highest Close Ratio - Digital Referrals
In today's world, connections often begin online, and every digital inquiry represents a family looking for care and support. This award honors the community that excelled in turning digital referrals into new residents, demonstrating the ability to engage and inspire trust through every virtual interaction. Their dedication, responsiveness, and compassion ensure that every family feels heard, supported, and confident in choosing CSL.
Gold: Ashley McIlwain & April Lamb | CSL Kilmarnock
Most Long Term Digital Move Ins
This award recognizes the communities that have excelled in converting digital inquiries into long term residents, showcasing exceptional responsiveness, care, and dedication. Their efforts ensure families feel supported, confident, and welcomed from the very first interaction.
Gold: Sheila Woodling, Aaron Denick, Heather Lauver, & April Lamb | CSL Salisbury
Highest ISC Inquiry to Tour Ratio & ISC Most Digital Move Ins
These two awards honor the Internet Sales Counselor who achieved exceptional results in converting digital inquiries into tours and new residents. By combining dedication and excellent communication, this individual demonstrated outstanding performance and helped create a meaningful difference for the communities and families supported through her efforts.
Gold: April Lamb
Highest Average Daily Census
This award honors the community that achieved the highest average daily census over the past year. Their outstanding performance reflects strong resident engagement, satisfaction, and the ability to maintain a thriving community.
Gold: Diane Griffin | CSL Front Royal
Video Nurturing Champion - Most Videos & Shares
This award recognizes the Sales Director who led CSL in video outreach and engagement over the past year. Their creativity, consistency, and commitment to engaging families online have set a standard for excellence.
Gold: Brittany Bell | CSL Leigh Hall
Video Nurturing Champion - Highest Views
Engaging families and sharing the heart of our communities is at the core of everything we do. This Sales Director demonstrates how digital storytelling can foster trust, inform families, and inspire confidence in choosing CSL. Every view not only highlights their impact but also sets a benchmark for excellence among our Sales Directors.
Gold: CeeJay Gutierrez | CSL the Devonshire
Video Nurturing Grand Champion
This year's Video Nurturing Grand Champion award recognizes the associate who went above and beyond in creating and sharing video content throughout the past year. Their creativity, consistency, and dedication turn digital outreach into meaningful relationships, helping families feel seen, supported, and confident in their decision to join the pineapple family.
Gold: Elisabeth Byrne
Breakout Performer of the Year
Exceptional talent and dedication can make all the difference in creating thriving communities, and this year's Breakout Performer of the Year exemplifies just that. This award recognizes an individual who has risen to the occasion, making a significant impact through their passion and unwavering commitment to residents, families, and their team. From taking initiative and driving results to showing resilience and innovation in every challenge, this associate has truly stood out. We are proud to honor and celebrate their remarkable achievements as this year's Breakout Performer of the Year!
Gold: CeeJay Gutierrez | CSL the Devonshire
Peer Mentors
A special award goes to our Peer Mentors who go above and beyond in guiding and supporting their fellow Sales Directors. These individuals embody the spirit of teamwork, sharing their knowledge and experience to help others succeed. By serving as a role model and fostering collaboration, they ensure that our communities continue to thrive with excellence.
Tracy Pierce | CSL Grand Rapids
Kyle Lorenzino | CSL Farnham
Rose CiConta | CSL Cedar Manor
Haley Hamilton | CSL Gloucester House
Avery Dalton | CSL Hillsville
Tiffany Hartman | CSL the West End
Amy Valentino | CSL Bon Air
Kristi Massey
Heather Lauver
President's Club
The President's Club celebrates our extraordinary Sales Directors who consistently deliver exceptional results while making a lasting difference in the lives of the families they serve! Congratulations to our stellar President's Club members:
Diane Griffin | CSL Front Royal
Haley Hamilton | CSL Gloucester House
Heather Lauver | CSL Hampton
Kyle Lorenzino | CSL Farnham
Andrea Pingley | CSL the Eastern Shore
Ethan Prater | CSL Cedar Bluff
Christy Puckett | CSL South Boston
Celebrating Success and Inspiring Excellence for the Year Ahead
As we passed the baton into the year ahead, we left the conference reminded that every challenge is an opportunity to rise higher, and every success is worth celebrating together. A huge congratulations to all of our champions. You inspire us to keep reaching higher and striving for gold every day!
To learn more about joining our team of champions, visit our careers page.