This year's Commonwealth Senior Living Sales Conference embraced the elegance and charm of Bridgerton as our Sales & Marketing Team gathered to reflect on accomplishments, share successes, and recognize outstanding achievements. Together, we celebrated the individuals and communities who consistently went above and beyond to support our residents, guide families, and achieve exceptional results.
Much like the season's most distinguished members of society, these honorees earned recognition through their grace, determination, and unwavering commitment to excellence. We are proud to recognize this year's award recipients and the extraordinary contributions they made throughout the season.
Most Lives Saved
The Most Lives Saved Award honors the communities that welcomed the greatest number of new residents throughout the year. More than a measure of growth, this recognition celebrates the meaningful impact these teams made by helping seniors and their families access the care and support they deserve.
First: Sarah Woltman | CSL North Byron
Second: Laura O'Connell | CSL Manassas
Third: CeeJay Gutierrez | CSL the Devonshire
Most Net Gains
This award recognizes the communities that achieved the strongest occupancy growth over the past year. Through strategic outreach, exceptional teamwork, and a commitment to creating a welcoming environment, these communities demonstrated remarkable success.
First: Laura O'Connell & Elisabeth Byrne | CSL Manassas
Second: Sarah Woltman & April Lamb | CSL North Byron
Third: CeeJay Gutierrez, Christine Slavin, & Elisabeth Byrne | CSL the Devonshire
Highest Inquiry to Tour Ratio
Turning curiosity into action takes skill, warmth, and genuine connection. This award celebrates the communities that inspired the highest percentage of prospective families to take the next step, helping them discover the right community for their loved ones.
First: Tracy Keating, Haley Daigle, & Kim Wilkerson | CSL Haddam
Second: Haley Hamilton Taylor & April Lamb | CSL Gloucester House
Highest Tour to Move In Ratio
Some experiences leave a lasting impression. This award honors the communities that excelled at welcoming families, answering questions, and helping prospective residents feel at home from the moment they walked through the door.
First: Christy Puckett | CSL South Boston
Second: Ethan Prater | CSL Cedar Bluff
Highest Inquiry to Move In Ratio
From first contact to move-in day, these communities demonstrated excellence every step of the way. This award recognizes an extraordinary ability to build relationships, earn trust, and guide families through one of life's most important decisions.
First: Ethan Prater | CSL Cedar Bluff
Second: Andrea Pingley | CSL Eastern Shore
Most Professional Referral Move Ins
Trusted partnerships help families find the support they need when it matters most. This award honors the community that welcomed the greatest number of residents through referrals from healthcare professionals and community partners.
Ethan Prater | CSL Cedar Bluff
Most Consumer Move Ins
When residents and families recommend a community to others, it speaks volumes. This award recognizes the communities that inspired the highest number of consumer-referred move-ins, reflecting the trust and satisfaction earned through exceptional experiences.
CeeJay Gutierrez & Christine Slavin | CSL the Devonshire
Highest Close Ratio - Professional Referrals
Professional referrals are built on confidence, credibility, and trust. This award recognizes exceptional success in converting referrals from professional partners into move-ins, demonstrating expertise and a commitment to serving families with excellence.
Andrea Pingley | CSL Eastern Shore
Highest Close Ratio - Consumer Referrals
When families recommend Commonwealth Senior Living to friends and loved ones, they share more than a recommendation. They share their trust. This award recognizes the communities that excelled at turning those referrals into new resident welcomes through authentic relationships, compassionate guidance, and a commitment to exceptional service.
First: Diane Griffin | CSL Front Royal
Second: Christy Puckett | CSL South Boston
Highest Close Ratio - Digital Referrals
Today's families often begin their senior living search online, making every digital inquiry an important opportunity to connect. This award honors the community that most effectively transformed digital referrals into move-ins through timely communication, meaningful engagement, and a personalized approach to serving families.
Tina Petersmark & April Lamb | CSL New Baltimore
Most Long Term Digital Move Ins
The Most Long-Term Digital Move-Ins Award recognizes the team that demonstrated exceptional success in nurturing those initial digital connections into long-term resident move-ins. Through consistent follow-up, personalized communication, and a commitment to understanding each family's unique needs, this team transformed online interest into successful move-ins. Their dedication to creating trust and delivering an outstanding experience from the very first interaction helped countless seniors and families confidently choose Commonwealth Senior Living.
Sheila Woodling, Aaron Denick, & April Lamb | CSL Salisbury
Highest Internet Sales Counselor Inquiry to Tour Ratio
Behind every scheduled tour is an individual who took the time to listen, connect, and inspire. This award recognizes the Internet Sales Counselor who demonstrated exceptional success in transforming inquiries into community visits, helping families take an important step toward finding the right place to call home.
April Lamb
Internet Sales Counselor Most Digital Move Ins
This award honors the Internet Sales Counselor who generated the highest number of move-ins from online leads, demonstrating exceptional dedication, communication, and relationship-building skills.
Elisabeth Byrne
Highest Average Daily Census
A consistently high census reflects a community where residents feel valued, engaged, and supported each day. This award recognizes the community that achieved the highest average daily census throughout the year, demonstrating sustained excellence and operational success.
Diane Griffin | CSL Front Royal
Video Nurturing Champion - Most Videos & Shares
Video has become a powerful way to bring communities to life and create meaningful connections with families. This award celebrates the Sales Director who led in video outreach and engagement, using creativity, authenticity, and consistency to strengthen relationships and elevate the CSL experience.
Christel Hoy | CSL Churchland House
Video Nurturing Grand Champion
The Video Nurturing Grand Champion Award recognizes the associate who truly embraced the power of personalized communication through video. By combining innovation, dedication, and genuine connection, this individual created memorable experiences that helped families feel informed, supported, and welcomed long before move-in day.
Elisabeth Byrne
Innovative External Business Development Recognition
Success often comes from thinking beyond traditional approaches and pursuing new opportunities for connection. This recognition honors those who demonstrated creativity, initiative, and innovation in expanding community awareness, building strategic relationships, and generating external business development.
CeeJay Gutierrez & Christine Slavin | CSL the Devonshire
Cooper Salinas, Rachel Levy, Tiffany Hartman, & Amy Valentino | Team Richmond
Breakthrough Partner Award
Great partnerships can transform communities and create lasting opportunities for success. The Breakthrough Partner Award recognizes individuals and teams whose collaboration, innovation, and commitment to building relationships resulted in significant impact, helping strengthen Commonwealth Senior Living's presence within the communities we serve.
Ian Durner, Sarah Woltman, Tracy Pierce, & Michael Scafe | Team Grand Rapids
Matt Propst | CSL Christiansburg
Breakout Performer of the Year: Our Diamond of the Season
Every social season has its standout star, and this year's Diamond of the Season distinguished themselves through exceptional growth, determination, and achievement. This award recognizes an associate who rose to every challenge with confidence, embraced new opportunities, and made a lasting impact on residents, families, and fellow associates. Through their passion, resilience, and unwavering commitment to excellence, they consistently exceeded expectations and inspired those around them. Their remarkable contributions, outstanding performance, and lasting impact have earned them the distinguished honor of being named Commonwealth Senior Living's Diamond of the Season.
Mike Scafe | CSL East Paris
Noble Selling Purpose Advocate Award
Success is measured not only by results, but by the lives we touch along the way. The Noble Selling Purpose Advocate Award recognizes an individual who exemplifies the heart of our mission by placing the needs of residents and families at the center of every interaction. Their compassion, authenticity, and genuine desire to serve others reflects the very essence of our Noble Selling Purpose.
Kristi Massey
Peer Mentors
Our Peer Mentors go above and beyond to support and develop their fellow team members, strengthening not only individual performance but the success of the entire organization. Through their leadership, guidance, and willingness to share best practices, these mentors help cultivate confidence, inspire excellence, and foster a culture of collaboration. Their commitment to lifting others up reflects the very best of the Commonwealth Difference, and we are grateful for the lasting impact they make across our communities every day.
- Avery Dalton | CSL Hillsville
- Tracy Pierce | CSL Grand Rapids
- Rose CiConta | CSL Cedar Manor
- Haley Hamilton | CSL Gloucester House
- Tiffany Hartman | CSL the West End
- Amy Valentino | CSL Bon Air
- Kristi Massey
- Heather Lauver
100% Occupancy Club
Achieving 100% occupancy reflects the exceptional performance, strong resident satisfaction, and unwavering commitment to excellence within a community. These incredible individuals reached this remarkable milestone through dedication, relationship-building, and a deep understanding of the needs of seniors and their families. Their success is a testament to the welcoming environments they have cultivated and the trust they have earned within their communities. We proudly celebrate these outstanding achievers whose hard work, perseverance, and passion helped create thriving communities operating at their fullest potential.
- Diane Griffin | CSL Front Royal
- Tina Clark | CSL Radford
- Laura O'Connell | CSL Manassas
- Carolyn Hewlett | CSL Georgian Manor
- David Stowell | CSL The Ballentine
President's Club
Reserved for Commonwealth Senior Living's top-performing Sales Directors, this distinguished honor recognizes individuals who consistently deliver exceptional results while demonstrating outstanding leadership, sales excellence, and an unwavering commitment to serving residents and families.
- Rose CiConta | CSL Cedar Manor
- Tina Clark | CSL Radford
- Diane Griffin | CSL Front Royal
- Haley Hamilton | CSL Gloucester House
- Carolyn Hewlett | CSL The Ballentine & CSL Georgian Manor
- Christel Hoy | CSL Churchland House
- Laura O'Connell | CSL Manassas
- Christy Puckett | CSL South Boston & CSL Stratford House
Looking Ahead to Another Extraordinary Season
While this season may have come to a close, the impact of these achievements will continue to be felt across our communities for months and years to come. From welcoming new residents and supporting families through important decisions to building thriving communities and meaningful partnerships, this year's honorees exemplify the very best of Commonwealth Senior Living.
Each award recipient and nominee has played a vital role in advancing our mission to improve the lives of seniors, their families, and each other. Their passion, professionalism, innovation, and commitment to the Commonwealth Difference have helped create extraordinary experiences and lasting impact across our communities.
Congratulations to all who were recognized this year. Your accomplishments inspire us, your leadership elevates those around you, and your contributions continue to shape the future of Commonwealth Senior Living. We look forward to building on this success and celebrating even more achievements in the season ahead.
To learn more about joining the Commonwealth Senior Living team, visit our careers page.
Applying is easy! Visit our Careers page to browse current openings across our communities. Once you find a position that interests you, simply complete the online application and upload your resume. Our recruiting team will review your application and reach out if your qualifications match the role.